2025 NC QUICKPASS TRANSPONDER CAMPAIGN
The challenge: Develop a campaign to boost awareness and sales of NC Quick Pass Transponders
The solution: Create a children’s book–style campaign using paper cut-out visuals to show how upgrading to NC Quick Pass turns a slow commute into a smooth ride.
Copywriter: John Stone
Graphic Designer: Lucas Harmon
Creative Directors: Chad Brophy, Christopher Bazata
Agency Credit: Tattoo Projects
*assets pictured are just concept
2024 NC QUICKPASS TRANSPONDER CAMPAIGN
The challenge: Develop a campaign to boost awareness and sales of NC Quick Pass Transponders
The solution: Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lanes.
Copywriter: John Stone
Graphic Designer: Lucas Harmon
Creative Directors: Chad Brophy, Christopher Bazata
Agency Credit: Tattoo Projects
